What you'll learn
Why every linear funnel contains a structural decay law that guarantees rising CAC over time, and the exact framework to diagnose where yours is breaking down right now
How to design a self-compounding AI growth loop using the PACE Architecture (Perceive → Activate → Compound → Expand), the same system used by the fastest-scaling digital brands in MENA and globally
A live hands-on walkthrough: we will build a real growth loop diagnostic and a referral loop brief using AI tools in real time. You leave with a working template, not a concept
The Loop Velocity Stack, how to layer multiple growth loops so each one feeds the next, and how to use AI to identify which loop to build first based on your specific business model
Why you should attend
Growth marketing is at an inflection point. The brands still running campaign-based, funnel-driven acquisition strategies are watching their cost-per-acquisition climb year after year while their conversion rates stay flat. The brands pulling ahead are running something fundamentally different, not better funnels, but compounding systems where every customer action fuels the next cycle of growth.
This session is not about AI tools or prompt tips. It is a masterclass in growth system architecture: how to think about customer acquisition, activation, and retention as a closed loop rather than a linear drain, and how to use AI not to automate your existing model but to redesign it from first principles.
Tarek Mandour has spent 8 years building growth systems for brands across MENA and globally, from early-stage startups to enterprise. He has made every funnel mistake there is to make and rebuilt them into systems that compound. In 60 minutes, he will give you the frameworks, the live demonstration, and the templates you need to start rebuilding today.
Session requirements
This session is designed for business owners and professionals with prior limited experience in marketing, particularly digital marketing, performance marketing, or growth roles.
Have a basic understanding of marketing funnels, customer acquisition, and conversion metrics (e.g., CAC, CTR, CVR)
Be currently working on, or responsible for, a business, brand, or client growth strategy
More about hosts & guests
I’m a Growth & Product Marketing Leader and entrepreneur with 10+ years of experience scaling digital platforms across e-commerce, SaaS, and marketplace businesses in both emerging and international markets.
I focus on building scalable growth systems, not just running campaigns. I’ve led initiatives that achieved 3× GMV growth within 12 months, increased retention by over 60%, and reduced CAC by 50% through structured experimentation, lifecycle optimization, and data-driven decision-making.
My expertise spans full-funnel growth strategy, go-to-market execution, CRM optimization, and product-led growth. I’ve managed cross-functional teams and helped SMEs build marketing functions from the ground up, including team structures, KPIs, and performance frameworks.
As a former startup co-founder, I built an AI-driven health-tech platform and secured $200K+ in funding. I operate at the intersection of growth, product, and strategy to drive sustainable, compounding revenue.
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