Building Your 2nd Brain with Claude
Saturday, May 9
1:00 PM, UTC1 hour
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What you'll learn
The architecture of a real second brain — how memory, skills, file routing, and project context fit together so Claude actually understands your work instead of starting from zero every chat
The exact setup I use to run Rishca (FMCG operating system) and Shezlong (online mental health) in parallel without losing context between them
How to design auto-memory and feedback loops so the AI gets sharper the more you use it — and stops repeating the same mistakes
Copy-ready workflows: daily briefs, PRDs, client context files, investor updates, and decision logs you can adapt on day one
Why you should attend
If you've tried ChatGPT, Claude, or Gemini and ended up with 200 scattered chats, lost context, and prompts you can never find again — this is the session for you. I'll walk through the live system I built with Claude to run two companies at once: how it stores my context, learns my preferences, handles everything from sales decks to product specs to client briefs, and saves me hours every single day. You'll leave with a blueprint, real examples, and a clear next step to build your own — no coding required, no expensive tools, just a smarter way to work with AI. Especially relevant if you're a founder, operator, PM, or anyone juggling multiple projects in MENA.
Session requirements
A Claude account (free tier is fine to follow along; Pro lets you replicate the full setup)
Basic comfort with AI chat tools — no coding background needed
Optional but recommended: come with one real project or domain you'd like to build a second brain for, so the examples land
More about hosts & guests
Aly Zein El Din is an entrepreneur, husband, and dad — and a builder who treats his own life as the first product he ships.
He is a Partner at Shezlong, one of the largest online therapy platforms in the Arab world, and Just Started Rishca, his more recent venture. Both sit at the same intersection: helping people live with more clarity, presence, and well-being.
What shapes his work more than any title is the way he runs his own life. A weekly compass across body, mind, soul, family, finances, fun, and craft. One-hundred-day plans.
He is drawn to the inner work behind outer growth, to building meaningful ventures without losing yourself in them, and to leading from a settled place.
Hosting organization
Rishca
Rishca is the Operating System for Offline Commerce. We turn everyday touchpoints — packaging, receipts, QR codes — into digital customer relationships for FMCG brands, with no app download required. Starting in Egypt, expanding across the GCC and North Africa. I'm the founder, previously co-founded Vodafone Cash Egypt and scaled Shezlong.com, the largest online mental health platform in the Arab world.
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